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Car Wash 1 Litre (CLO25001ENW)
Armor All have developed three superior wash products: Car Wash, Wash & Wax and Heavy Duty Car Wash. Armor All Car Wash has a silicone free formulation that gives a beautiful shine, whilst removing dirt, grit and road film.
Using Armor All Car Wash - Features & Benefits
The common theme for all three Armor All Car Wash products is that effective automotive vehicle cleaning can only be achieved with a product specifically designed for this purpose. Just as consumers would not use washing up liquid as a hair shampoo, so are these products also ineffective for car cleaning.
It is important that each of the product's key benefits is focused upon in order to convert consumers to car-specific products and attract the largest percentage of these new users to one of the Armor All branded products. Each of the Armor All Car Wash products emphasises a distinct benefit and positioning.
The Benefits
Armor All Car Wash:
Gives a bright, spot-free shine
Is specially formulated for use in cold water
Is safe for all automotive finishes including clear coats
Won't strip wax or leave soapy residue, like washing up liquids
Gives the car an "Armor All" shine while you wash
Product order ref: CLO25001ENW
Specialised Motor Components price: £3.99